Apple Unveils Apple Intelligence, a Suite of AI-Powered Features

WWDC Presentation Highlights AI Focus

June 10, 2024, 4:18 PM

Apple Inc. (AAPL) has announced the release of Apple Intelligence, a new suite of free AI-powered features for iOS devices. This marks Apple's entry into the rapidly growing AI arms race, following in the footsteps of rivals such as OpenAI and Microsoft.

WWDC, Apple's annual developer conference, is expected to showcase iOS 18, which will include several AI-related updates. Among the expected features are personalized notifications, improved search functionality, and enhanced productivity tools powered by AI.

Apple's move towards AI integration is seen as a strategic response to the increasing adoption of AI by consumers and businesses. By incorporating AI into its core products, Apple aims to differentiate its offerings and maintain its position as a technological leader.